Avoid careless errors
A simple typo can quickly turn an address or phone number into an unusable data record. ADITO CRM helps you maintain high data quality through automated data validation. Entered addresses are checked globally and in real time. For telephone numbers, the country code is automatically pre-filled based on the stored address – ensuring accuracy from the start.
Ensure data quality company-wide and continuously
To maintain high data quality across your organisation, it’s essential to define and measure clear data quality criteria. In ADITO CRM, you can map these criteria using a checklist that provides every employee with practical guidelines for maintaining consistent data standards. This enables you to establish a reliable, high-quality data foundation across the entire company.
Identify and remove duplicates
When creating new records, ADITO CRM’s duplicate management automatically checks whether a person or company already exists in your contact database – based on their name, email address or phone number. If a duplicate is found, the records can be merged and updated easily. You can also use ADITO CRM to automatically check large data imports, such as purchased lead lists, for duplicates – helping you maintain high data quality across all systems.
Stay compliant with data protection regulations
Keep full control over your data protection processes. All contact details are securely stored in ADITO CRM in accordance with GDPR, and privacy policies are attached as documents to each contact record. Internally, you can define roles and permissions to determine which users have access to view or edit specific data — ensuring your CRM remains fully GDPR compliant.
