Create and send personalized emails
Design engaging, professional emails for your target audience quickly and easily with ADITO CRM. Use the intuitive drag-and-drop email editor to build messages in just a few clicks. Choose from a variety of templates that you can customize with your logo, images, and brand colors. Thanks to responsive design, your emails look perfect on any device — and the simple interface saves you valuable time in the creation process.
Engage your audience with relevant content
Build a personal connection with your prospects through personalized email marketing. In ADITO CRM, you can use dynamic placeholders to automatically insert details like names, job titles, or company information. Send messages using an employee’s personal email address and signature to create a sense of authenticity and trust. With built-in A/B testing, you can test different versions of your campaigns and see which content performs best. Use integrated tracking links in ADITO CRM to measure engagement and identify which messages drive the most clicks.
Select the right target group
Not every email is relevant to every recipient. Identify your ideal target group directly in ADITO CRM and eliminate the hassle of importing contact data. Access all your contact information in one place and filter your audience in seconds — for example, by industry, classification, job position, or custom attributes. See the number of recipients at a glance and refine your segmentation with integrated AI. ADITO’s AI-powered analyses help you define target groups more precisely and gain a deeper understanding of your audience.
Send email campaigns in compliance with data protection laws
Don’t take any chances when it comes to data privacy. With ADITO CRM, you can easily implement the double opt-in process for newsletter sign-ups and manage advertising preferences in full compliance with legal requirements. Define different areas of interest — such as newsletters or events — so your prospects can choose which topics they want to hear about. When someone unsubscribes, their contact is automatically flagged to prevent further mailings, ensuring no one is accidentally added to a mass email list.
Send newsletters quickly and easily
Deliver your newsletters to selected recipients in no time. Create multilingual email versions and test them in advance with sample recipients. You can flexibly choose whether to send immediately or schedule the dispatch for a specific time in the future. With ADITO CRM, thousands of emails can be sent within just a few minutes. Once the mailing is complete, you’ll receive a push notification. If you want to reach additional recipients later, simply trigger a repeat mailing at any time.
Measure your success
Track the performance of your newsletters and gain valuable insights into recipient behavior and engagement. In ADITO CRM, you can instantly view key metrics such as open rates, link clicks, unsubscribe rates, device usage, and the timeline of interactions after sending. Clear visual reports give you a quick overview of your campaign results — for example, which content was clicked most often and by which audience segment. Use these insights to continuously optimize your future mailings.
Automated bounce management
When sending emails, it’s inevitable that some won’t reach their recipients — people change companies, inboxes fill up, or typos occur when entering email addresses on a website. That’s why it’s important to manage email bounces efficiently and systematically. With ADITO CRM, bounce management stays fully integrated in the system and can be handled automatically through targeted workflows, for example by your inside sales team.
